Mass Customization

#|A|B|C|D|E|F|G|H|I|J|K|L|M|N|O|P|Q|R|S|T|U|V|W|X|Y|Z Index  

Mass Customization - short version

A production system that stresses the production of relatively small lots of customized or somewhat unique goods.

Mass Customization - long version

Mass customization, in marketing, manufacturing, call centres and management, is the use of flexible computer-aided manufacturing systems to produce custom output. Those systems combine the low unit costs of mass production processes with the flexibility of individual customization.

Mass customization is the new frontier in business competition for both manufacturing and service industries. At its core is a tremendous increase in variety and customization without a corresponding increase in costs. At its limit, it is the mass production of individually customized goods and services. At its best, it provides strategic advantage and economic value. Mass customization is the method of effectively postponing the task of differentiating a product for a specific customer until the latest possible point in the supply network.


IQ Catch Banner


Definition in Russian| Definition in French| Definition in Japanese| Definition in Vietnamese| Definition in Greek| Definition in Polish| Definition in Turkish| Definition in Portuguese| Definition in Hindi| Definition in Swedish| Definition in Arabic| Definition in Chinese| Definition in Dutch| Definition in Hebrew| Definition in German| Definition in Korean| Definition in Italian| Definition in Spanish| Definition in Thai|