Focus Group


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Focus Group - short version

A group of people who are brought together and are asked to share their opinions about a particular product or service. OR a group, usually of eight to 10 people, that is invited to discuss an existing or planned product, service or process.



Focus Group - long version

A focus group is a form of qualitative research in which a group of people are asked about their perceptions, opinions, beliefs and attitudes towards a product, service, concept, advertisement, idea, or packaging. Questions are asked in an interactive group setting where participants are free to talk with other group members.



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