Customer demand

The quantity of product or service required by the customer. Also referred to as takt time.

Customer Demand Planning (CDP) is a business-planning process that enables sales teams (and customers) to develop demand forecasts as input to service-planning processes, production and inventory planning, and revenue planning.

CDP is a vital aspect of managing value chains. Generally, the first step of CDP is to forecast product demand. A manager can plan resource deployment in accordance with the resulting forecasts